Advertising may be the most expensive part of many small businesses, including a worm farm. But without the correct advertisement, your business will have difficulty. There are numerous types of advertising to consider, but the best will always be happy repeat customers who will refer others to you.
Radio advertising, newspaper or magazine advertisements are all pretty expensive. Simply because of the cost you may not be able to advertise on a regular basis. Start-up costs can be demanding in any business.
You should have signage that is large enough to read, brightly colored and carefully located so that it will be spotted by people driving by. A sign that is professionally done will attract the interest of more people. Think about it from the consumer point of view. Surely a large, colorful sign would draw more attention than a small black and white sign. The advertisement for your worm farm should be inviting to visitors.Another means of advertising your worm farm is by creating flyers or bulletins. Many people will make up a large stack of them and place them on each and every car they see until they run out. But you want to get the most out of every cent you invest in your advertising. Think about areas where people may be interested in worm farming. A person outside of a hardware or sports store may be more likely to want worms for fishing or to use the worm compost for fertilizer than a busy mom taking her kids to soccer practice. . Always get permission from owners or managers of stores before posting anything or leaving flyers on car windshields. Flower or garden shops may allow you to post a flyer on a bulletin board-use your imagination and be creative!
You could consider holding a demonstration about the benefits of your worm farm at the local library. Many libraries hold special sessions for the kids during the summer. These children have parents and grandparents who garden and fish and own reptiles or birds who might need worms. Be sure to hand out color pages or bookmarks or something similar with a small bit of information for your business, including your phone number.
You can purchase a magnetic sign that can be placed on your car or truck which would advertise your worm farm. There are thrift newspapers that have lower cost advertising. There may be local flea markets or farmer’s markets where you can set up a booth.
Make sure you check out your tax laws and your business license requirements for your area. Even if you have your worm farm at your house, you may be required to get a permit to sell your worms or the things you are able to produce because of your worms (like the tea, compost, fertilizers, etc.).
With some creative thinking you will be able to come up with many ideas that will make advertising your worm farm fun and yield profitable results.